MARKET RESEARCH STRATEGY
Bonning and Associates
We manage all research projects providing end to end solutions leveraging our expert cross-functional teams.
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Consulting
Empowering you with high end, scientifically sound, data driven decision support is always our goal. Here is how we do it.
Custom Research Solutions
1. Survey Design & Research Management
Bring us your research objective as a concept or even a thought in progress, and we will support you to get a robust questionnaire up and running in no time. Talking to you and making your life easier is the best part of our job. We will sift through the noise and find the right combination of research design, technology and fielding methodology to get the answers in the most efficient manner.
2. Project Management Research Solutions
Project Management is hard coded into our DNA. We are programmed to creatively pre-empt potential issues and think at least 10 steps ahead. You will always find us working right beside you to protect the integrity of our project and make sure it is a success. It’s like having a personal assistant for your project!
We work closely with experts in the research designs listed below, to ensure your project is covered from every angle:
- Product testing/Optimization
- Package testing
- Ad Effectiveness
- Concept Positioning / Testing
- Creative Testing
- Ad/Brand Tracking
- Brand Image & Development
- Customer/Employee Satisfaction
- Pricing Optimization
- Corporate/Brand Image
- Voting/Public Policy
- Segmentation
Programming & Technology
1. Custom Programming
Our elite team of programmers are masters of their craft. Each individual has been handpicked for their ‘out of the box’ thinking, trouble shooting and their careful, consultative nature. We will always find the most efficient way to get the best out of your survey.
Some of our areas of excellence include:
- Online/Web Programming
- Max-diff/Conjoint Analysis
- Diary Studies
- Trackers/ Waves Studies
- Multi-country Projects
- Mobile Optimization
- Algorithms
- CATI /CAPI Programming
- Customer / Employee Satisfaction
- Online Reporting Platforms
- Client List Studies
2. Research Tools & Technology
When it comes to the most influential, cutting edge and game changing technologies, you can expect that we will be in the know. We set our bar very high and collaborate with the best in the business, accessing leading technologies to get you the best value out of your research.
Some examples of our current collaborations are in the fields below:
- Emotion Analysis
- Facial Recognition
- Visualytics
- Neuromarketing
- Interactive Dashboards
- Infographics
Sample Procurement & Methodologies
1. Quantitative and Qualitative Audience Acquisition
Not all panels are created equal. When you bring us on board, we will leverage our extensive industry experience and trusted partnerships to ask all the right questions and acquire sample that has been profiled accurately and is priced correctly to meet your needs.
Sample access type in (North America and Globally):
- Consumer
- Business Professionals
- C-level / Sr. Executives
- Ethnic (Hispanic, Asian, AA)
- Hispanic (Various levels of acculturation)
- Healthcare Professionals
- Healthcare Users
- List Sample Procurement
2. Methodologies
Driven by your research objective, we customize the right technique with each unique project to ensure best access and response in your specific target.
- Online surveys: Consumer / B2B / Health Care
- CATI: Consumer / B2B
- Mobile: Geo-Location Surveys
- Quant/Qual Hybrid
- Traditional and Online Focus Groups
- IDI/Executive Interviews
- CATI/CAPI: Consumer / B2B / Heath Care
- Online Qualitative Research/Engagements: Bulletin Boards / Forums / Communities ; Ethnographies
Decision Support & Advanced Analytics
Decision Support & Advanced Analytics
Analysis with results-oriented implications, helps us support you in making more accurate business decisions. If your research objective happens to require an accurate prediction of say, an election, based on the emotion analysis from four possible swing states, well we can take care of that. Please check out the predictive analysis case study of the 2016 US election in our Resource Center.
Here is what our analytics experts can do for you:
Decision Support:
- Prediction Modeling
- Simulation Tools
- Data Visualization Tools
- Custom BI Tools
Advance Analytics & Insights:
- Segmentatoin & Targeting
- Customer & Brand Analytics
- Pricing
- Demand Forecasting
- Market Sizing