Who we are

Sheeba Bonning is the founder of Bonning & Associates, a boutique Market Research Operations firm that works with industry experts, thought leaders and technology partners to develop customized market research solutions.

Sheeba's unique combination of academic training, experience working with global top tier market research giants and a natural passion for research and people, led her to identify a crucial need for more customized,
hands-on project management solutions. She was able to recognize a fundamental gap between large quantities of easily accessible data and a lack of support and knowledge around appropriate tools or the best direction to take when it came to optimizing this data to make better business decisions.

Bonning & Associates was created to add just that personal touch and bring together the right combinations of data, technology and analytics to support decision making, customized to meet each client’s specific individual requirements.

Sheeba has spent over two decades building her career in project management and market research, specializing in quantitative research and data collection over the last 10 years. She combines strong technical expertise with an imaginative, solution-focused attitude. Her clients value her as an extension of their team and a strategic partner who is always willing to go the extra mile to support them.

Sheeba's success with her clients (in the US, Canada, and globally) is the result of her focus on providing a customized client experience along with insightful analysis.

Sheeba has a Master's degree in Psychology, from the University of Toronto, speaks 5 languages and has spent several years living abroad.